Connected Devices Go-To Market Experts

With a specialty in US Carrier connected devices, we help organizations globally navigate the complex world of GTM in the US

PivotGTM guides hardware companies through every step of US market entry —From regulatory and carrier certification to retail placement and channel distribution. We create strategies that focus on risk mitigation, realistic TAM, SAM and SOM projections along with a comprehensive GTM plan

50+

Device Launches

50+

Years Connected Wireless Experience

50%

Time-To-Market Advantage

$$$'s

Eliminate Unnecessary GTM Expenses

What We Do

End-to-End Market Entry

Why PivotGTM

Decades of Bringing Connected Devices to Market

Launching a connected device successfully takes far more than designing great hardware. It requires navigating a complex ecosystem of certifications, carrier and retailer requirements, channel strategy, manufacturing readiness, and countless critical decisions that can determine whether a product succeeds—or becomes an expensive lesson.

We've successfully guided more than 50 connected device launches across North America, Europe, and international markets. From FCC certification and carrier acceptance to retail readiness, channel development, and commercial launch strategy, we've helped companies navigate every stage of the journey with confidence.

That experience translates into faster execution, fewer costly surprises, and practical guidance built on proven results rather than assumptions. We know where projects stall, where budgets get wasted, and where opportunities are often overlooked—because we've solved those challenges before.

Whether you need a clear certification roadmap, support preparing for a carrier launch, or a long-term strategic partner to guide your entire go-to-market strategy, we bring the experience, relationships, and execution discipline that only comes from doing it successfully time and time again.

US Market Launch

US Market Launch

US Market Launch

Navigate FCC/IC certification, import compliance, and retailer requirements so your device hits shelves without delays.

  • FCC/IC certification roadmap
  • Import & customs strategy
  • Retailer compliance prep

Distribution Strategy

Distribution Strategy

Distribution Strategy

Identify the right channel mix — e-commerce, specialty retail, or national chains — and build the relationships to back it up.

  • Channel mix analysis
  • Retailer introductions
  • Margin & pricing frameworks

GTM Planning

GTM Planning

GTM Planning

A 90-day go-to-market playbook built around your device, your timeline, and your growth targets.

  • Competitive positioning
  • Launch timeline & KPIs
  • Demand generation planning

Regulatory Compliance

Regulatory Compliance

Regulatory Compliance

End-to-end guidance through FCC, UL, and safety certifications so your product clears every regulatory hurdle.

  • Certification roadmap
  • Testing lab coordination
  • Documentation support

Retail Partnerships

Retail Partnerships

Retail Partnerships

Direct introductions to key retail buyers and support negotiating terms that protect your margins.

  • Buyer introductions
  • Terms negotiation support
  • Merchandising strategy

Ongoing Advisory

Ongoing Advisory

Ongoing Advisory

Monthly strategic check-ins to keep your launch on track as market conditions and priorities shift.

  • Monthly strategy calls
  • Performance tracking
  • Course-correction planning

Start the GTM Conversation

Idea

GTM Product Strategy

Regulatory & Certification

Channel Readiness

Distribution

Commercial Launch

Growth