Connected Devices Go-To Market Experts
With a specialty in US Carrier connected devices, we help organizations globally navigate the complex world of GTM in the US
PivotGTM guides hardware companies through every step of US market entry —From regulatory and carrier certification to retail placement and channel distribution. We create strategies that focus on risk mitigation, realistic TAM, SAM and SOM projections along with a comprehensive GTM plan
50+
Device Launches
50+
Years Connected Wireless Experience
50%
Time-To-Market Advantage
$$$'s
Eliminate Unnecessary GTM Expenses
What We Do
End-to-End Market Entry
Why PivotGTM
Decades of Bringing Connected Devices to Market
Launching a connected device successfully takes far more than designing great hardware. It requires navigating a complex ecosystem of certifications, carrier and retailer requirements, channel strategy, manufacturing readiness, and countless critical decisions that can determine whether a product succeeds—or becomes an expensive lesson.
We've successfully guided more than 50 connected device launches across North America, Europe, and international markets. From FCC certification and carrier acceptance to retail readiness, channel development, and commercial launch strategy, we've helped companies navigate every stage of the journey with confidence.
That experience translates into faster execution, fewer costly surprises, and practical guidance built on proven results rather than assumptions. We know where projects stall, where budgets get wasted, and where opportunities are often overlooked—because we've solved those challenges before.
Whether you need a clear certification roadmap, support preparing for a carrier launch, or a long-term strategic partner to guide your entire go-to-market strategy, we bring the experience, relationships, and execution discipline that only comes from doing it successfully time and time again.
US Market Launch

US Market Launch
Navigate FCC/IC certification, import compliance, and retailer requirements so your device hits shelves without delays.
- FCC/IC certification roadmap
- Import & customs strategy
- Retailer compliance prep
Distribution Strategy

Distribution Strategy
Identify the right channel mix — e-commerce, specialty retail, or national chains — and build the relationships to back it up.
- Channel mix analysis
- Retailer introductions
- Margin & pricing frameworks
GTM Planning

GTM Planning
A 90-day go-to-market playbook built around your device, your timeline, and your growth targets.
- Competitive positioning
- Launch timeline & KPIs
- Demand generation planning
Regulatory Compliance

Regulatory Compliance
End-to-end guidance through FCC, UL, and safety certifications so your product clears every regulatory hurdle.
- Certification roadmap
- Testing lab coordination
- Documentation support
Retail Partnerships

Retail Partnerships
Direct introductions to key retail buyers and support negotiating terms that protect your margins.
- Buyer introductions
- Terms negotiation support
- Merchandising strategy
Ongoing Advisory

Ongoing Advisory
Monthly strategic check-ins to keep your launch on track as market conditions and priorities shift.
- Monthly strategy calls
- Performance tracking
- Course-correction planning
Start the GTM Conversation
Idea
GTM Product Strategy
Regulatory & Certification
Channel Readiness
Distribution
Commercial Launch
Growth